Nippon Closures were looking into expanding their market reach to the elderly market in Southeast Asia, and they are starting in Singapore.
Instead of solely focusing on products that can cater to the elderly, inclusive design methodology can be used to benefit everyone.
We designed a challenge incorporating inclusive design to that Nippon Closures can cater to both the elderly market and to the people with disabilities. The participants went through several design and technical workshops, and they work alongside Nippon Closures engineers and possible target users to redesign the bottle caps over 2 month period. We also invited partners from the design, F&B industry as well as the people with disability sector to be involved in the product development process as mentors and judges.
11 prototypes were created and 5 were selected for further testing, refinement and IP registration. Nippon Closures also gained local contacts with potential customers that can accelerate their business development in Southeast Asia